Understand The Customer

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Why do customers buy your product

Yes, it’s of crucial importance. Why? Consider Ring. Home Security companies have been selling alarms for years. For so long, that for most people, one equals the other; securing homes equals alarms. Excellent alarms, with the best functionalities thanks to continuing product innovations. When asked how happy they are with the product, customers are satisfied or even very satisfied. Then comes along a new market player –...

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