Understand The Customer

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Unexpected customer loss

Imagine. Companies make the wellbeing of their employees their top priority. “Ridiculous! Not going to happen.” Yes, the million dollar business owner, who was talking about his attempts to achieve just that on LinkedIn the other day, has already been ridiculed; “That’s not a topic you can talk about with shareholders!” But imagine, the apparently impossible; There are numerous companies offering employees enjoyable working environments where their wellbeing and needs are...

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Why do customers buy your product

  Yes, it's of crucial importance. Why? Consider Ring. Home Security companies have been selling alarms for years. For so long, that for most people, one equals the other; securing homes equals alarms. Excellent alarms, with the best functionalities thanks to continuing product innovations. When asked how happy they are with the product, customers are satisfied or even very satisfied. Then comes along a new market player –...

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