Understand The Customer

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No. It’s really not. It’s not about something out there, that’s developing fast. Something you don’t know about. Something that’s going to happen to you without you seeing it coming. It’s actually about something quite easy. Something you do know about. Your customers! You knowing your customers. Knowing, specifically, which problem they’re trying to solve by buying your product. It’s about understanding why people use phones instead of knowing the iPhone technology. It’s about understanding...

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