Is it beyond you why customers complain about your price level? Does it frustrate you to hear customers saying that your price level is way too high? Does it make you think that customers simply do not understand the value of your product? You have a top quality product!
Understanding the Customer Solution
Value is personal. And value is directly tied to customer needs. If your business is offering features that your customers don’t need, want, they won’t value them. This can be very hard to see.
Value is about whether you prefer to spend your money on a holiday or to buy a new car. And do you want a honeymoon or an adventure in backpacking? Clearly, we will not all make the same choice as we value different things. Even though this is clear, and we experience it in daily life, it becomes murky when it comes to business.
You are so focussed on making your business successful. Your focus is on making everything the best it can be; the best location, the best packaging, the best personnel. Creating the best product. It makes it very hard to see why a customer doesn’t value it.
However, there is no best. There is only a best ‘at what’ where the ‘what’ is directly linked to the need of the customer. Customers are prepared to pay for value. Value that is directly linked to their needs.
When customers don’t understand the value of you product there is a mismatch between their needs and how your business is meeting them. Let me help you find out where this mismatch is.